Route 2.0 The project, led by the Chamber of Commerce of Badajoz and coordinated by the Foundation for the Development of Science and Technology (Fundecyt), intends to implement the communication strategies and marketing 2.0 for small and medium enterprises in the tourism sector the province of Badajoz. Route 2.0 The project, led by the Chamber of Commerce of Badajoz and coordinated by the Foundation for the Development of Science and Technology (Fundecyt), intends to implement the communication strategies and marketing 2.0 for small and medium enterprises in the tourism sector the province of Badajoz. Route 2.0 The project, led by the Chamber of Commerce of Badajoz and coordinated by the Foundation for the Development of Science and Technology (Fundecyt), intends to implement the communication strategies and marketing 2.0 for small and medium enterprises in the tourism sector the province of Badajoz. Co-financed by the European Union through the Leonardo Da Vinci program for the transfer of innovation and with two years' duration, the project also involves three European entities, MFG of Germany, First Elements of Cyprus and the Netherlands BDF. The head of Business Development Area Chamber of Commerce Badajoz, Balbontín Isabel da Costa de Moraes, explained at a press conference that the aim of Route 2.0 is the development of training tools in the field of Information Technology and (ICT) and 2.0 to achieve marketing performance improvement and competitiveness of SMEs in the tourism sector. Has taken shape that was held Thursday at the headquarters of the House in Badajoz an "expert panel" which have been analyzed and identified the needs of the tourism industry to adapt to SMEs tools and training project to be "useful." She added that they have also studied the results of surveys conducted at 80 tourism companies in Europe. In the panel, added, were representatives of the Directorate General of Tourism, Government of Extremadura, Badajoz City Council, and various companies in the sector between travel agencies and tourist offices. Balbontín da Costa de Moraes pointed out, among the "conclusions" which has reached at this meeting, which has "identified certain weaknesses in the sector" given the "low penetration of ICT in the sector, for example, restoration "and" an emerging need for training, and awareness of all, what is the development of ICT and the use of social networks and networking 2.0 for the tourism sector. " Have remarked that "perception is also observed by the tourism sector entrepreneurship training as low income or low or poor quality, or a perception perhaps as a cost rather than as an investment in the company," whereupon , pointed out, the project will seek to provide tools "to give that role to raise awareness and demand-driven business." In his speech, the representative of the Chamber of Commerce has also emphasized the importance of "ownership" of workers in the implementation of marketing activities in business and "adapt the tools of communication and sales the company to sell now. " For its part, the CEO of Fundecyt, Victor Piriz, considered that the panel has been "extremely interesting" because "they have provided many key issues facing the tourism sector in Extremadura", which has said represents 10 percent of gross domestic product (GDP). It also noted that the proposed Route 2.0 can "help improve" the sector "in the future." In his speech, he lamented that the tourism industry in Extremadura have a "very prime" in implementing new technologies and in particular the restoration are used as "limited" ICT compared to the hospitality, before which has called for "dynamic" in this sense and promote training. For 5 years the author has brought together Tim Mantoani photographers who captured internationally recognized photographs to create the book "Behind Photographs: Archival Photographic Legends". The image of the Afghan girl, the man in front of tanks or Muhammad Ali celebrating the victory over Sonny Liston, are photographs that are within the collective unconscious. They are part of our cultural heritage. However, many do not know who the authors and, especially, who faces tienen.En an attempt to show who these people are behind the camera (many of them still anonymous to the general public), U.S. photographer Tim Mantoani 5 years has portrayed these professionals with their most important images for his book "Behind Photographs: Archival Photographic Legends". There are photographers like Steve McCurry, Jeff Widener, Neil Leifer, Bill Eppridge, among others, posing for the camera with their photos in hand, showing some annotations that invite the details of each of the images. As a curiosity, all the pictures were taken with a Polaroid 20 × 24 format, a task that becomes more difficult when the company went bankrupt. Due to the increasing lack of material, costs were increasing to the point that every shot comes to cost 200 pounds. Thus, Tim felt compelled to calculate everything before taking to avoid "unnecessary expense". Awning German Bachelor's degree in Tourism at the National University of Comahue (Argentina) and lover of the visual arts, especially photography. It is dedicated to the translation of technical famous marketing books of photography, outreach, marketing and sales department Editor Latin America Photos. It is also responsible for the website "Look Photos", the first news portal in Spanish photography in Brazil.
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